Some commercials make you want to stab yourself in the head with a power drill. This is one of those commercials. And as the stand-up comedian/game show contestants in the SNL sketch I'm thinking of (but can't find on YouTube because NBC is also evil) would say: Who are the ad wizards who came up with this one?
I can just imagine the actor reading his line in the audition, and all the casting directors looking to each other as if to say, "Get this guy the hell out of here," while the one Enterprise Rent-A-Car executive laughs hysterically in the corner. "Oh man, say that again, that's great! Hey, do you think we can add a few more 'moms' into the script? This guy's gold."
At first viewing you may be thinking, "Eh, it's not that bad," but watch this about five times, as I've been forced to during the run of March madness, and I guarantee you'll be reaching for that drill.
As a bonus to this post, go to the video's page on YouTube (posted by the company itself), and check out some of the great comments left by what I can only imagine are Enterprise employees.