Saturday, July 9, 2011


In fact it's been pretty much copied outright.

equals this.
How did I not see this before?

Who can tell me? When did the giant tagline over the face trend really start?

Thursday, July 7, 2011

IT ALL ENDS.......or does it?

You guys I can't wait for this movie coming out on July 15 called It All Ends. It looks so sick.

Sick, right?
Can you guys even wait to see It All Ends?

So, a mere matter of weeks after I write a post about how novel the latest Pirates campaign was for not advertising the title of the movie, we get not one, but two different campaigns advertising without a title. The first of course is Harry Potter and the Deathly Hallows Part 2, aka "That's still going on? Hmm, all right." The other, Transformers: Dark of the Moon.

And here they both are, together, mocking me, sans title.

Again, if you have the brand recognition, your title is five, seven, or eight words respectively, and if theater goers stopped caring a long time ago anyway, then why bother with a title? I think both these campaigns look great.

Transformers, with its "come at me bro" robot cars:

These look great when they expand from the billboard.

And the everything-just-exploded-everywhere Harry Potter posters.

You guys, It All Ends.
It all ends you guys.

If only I could believe that were true.

(All original photography by Ben Friday. Thanks Ben!)