"So what?" you might ask. Well, considering that I drive from Westwood to Hollywood and back six times a week, plus 1-3 runs a day within Hollywood and West Hollywood, I'd say I see this poster at least 15 times every day.
And that's not okay with me. You can get sick of some good posters (Gran Torino), and some you don't mind seeing over and over (The Dark Knight), but a poster like this, or 17 Again, or You Don't Mess with the Zohan (featuring Adam Sandler's photoshop-enhanced bulge) can be sickening.
This poster's design isn't completely bad. It's simplistic, and I find the blue background to be quite soothing. But it does have its problems.
First of all, Matthew McConaughey is on it. Secondly, this particular shot of the prince of Austin makes him look like a demon. One point for honest portrayal, negative one point for scaring me. I don't know whose decision it was to go with the head-on angle, but it's quite terrifying, if not Jokeresque. Third, what at first seems to be a necktie is actually a giant red scarf. Why? I would bet it has something to do with the length of a necktie and that the poster is likely a photoshop of each star's individual shot, with the scarf inserted digitally. Anyway, it pisses me off. (If you're skeptical, take a look at the many versions of the Get Smart poster or the obvious Four Christmases. If they can do it with hair, a tie, hair the other way, or a ribbon, they can do it with a scarf.)
The last thing I hate about this poster is that it's for a movie that is probably a huge piece of garbage. Can we be done with the ghost genre already? You would have thought it died with Ghost Dad, but not that long ago we had Ghost Town, with some respectable and semirespectable actors. And now this. While we're at it, let's toss out the body-switching genre. But of course, it won't happen. (17 Again at #1? I know there's not much on right now, but wouldn't you rather just not see a movie?)
If you don't believe me about the demon thing, here's a close-up. It also appears that they've used a different poster for the LA area, which apparently happens a lot. In this case, I actually like the LA version better. The "past girlfriends coming out of oddly posed photos" version is distracts from the focal point (the demon).
I would also like to suggest changing the tagline, "You can't always run from your past," to the more accurate, "Does it really matter?"